Market Analysis 1

Analysis of the market

Who are our competitors?

Mainstream schools …

  • who are trying to provide an inclusive programme which in terms of latest legislation are now termed "full service schools".
  • who don't have the necessary physical, human or financial resources for providing special programmes for intellectually impaired learners.

What are the external threats?

  • closure of pre-school classes at mainstream schools - preventing early childhood intervention.
  • inexperienced educators in mainstream schools in terms of identification of learning disabilities and the proper referral procedures
  • Learners are often referred to us almost too late.
  • negative stigmatisation of these learners and their families
  • absence of a national and provincial policy regarding admission criteria, referral processes and a national curriculum statement

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