• Our need for fund raising
• Who are the learners at Blouvlei School – our target market
• Analysis of the market (competitors, external threats, internal strength and weaknesses)
• Our sources of income
• Our donors
• What we need - our wish list
• Organisational structure of the Blouvlei School

Who are the learners at Blouvlei School – Target Market

• Our primary target market is intellectually impaired individuals aged between 6yrs and 18yrs.
• Both, male and female individuals are catered for.
• Although intellectual disability knows no class, the majority of our learners are from low - middle class families with most parents being unemployed, single parents.
• About 30% of our learners are in foster care and, therefore, exempted from paying school fees.
• Most of the families have an average of three to four siblings living in shacks in family backyards or in council flats in gang ridden areas.
• The target market is growing with teenage pregnancies on the increase as well as mothers not being educated about drug and alcohol use.
• Current statistics available from the W.C.E.D. has also shown an increase in the demand for our type schooling since the introduction of an inclusive education system.

Donations can be made to:
Blouvlei School
6th Avenue · Retreat · 7945 · CT · South Africa
email: info@blouvlei.org.za
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